HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Hang The Blessed Ad Man

Okay, okay. These songs might not be about marketing. Regardless, when I listen to them I can’t help but relate them to what I do.

Firstly, Spoon’s Britt Daniel reminds me that customers are people, not bullseyes:

MP3: Spoon – Dont Make Me a Target

Don’t make me a target (x3)
When you reach back in his mind
feels like he’s breaking the law

Ironically, Spoon played a number of shows as part of a private, whiskey-funded concert series I worked on. They rawk.

—–

Next, The Smiths take the criticism up a notch with Panic. Though the DJ & Disco are the objects of Morrissey’s scorn here, I can’t help but relate them to how some people feel about marketers & marketing:

MP3: The Smiths – Panic

Burn down the disco
Hang the blessed DJ
Because the music that they constantly play
It says nothing to me about my life

This last line is amazing. Hits me ever time. Makes me wonder to myself… does my product say something to my customer about her life?

Rumour has it ‘Panic’ was written after Morrissey and Johnny Marr took offense to a British DJ playing Wham’s ‘I’m Your Man’ immediately following a news flash about Chernobyl. The Onion recently took a similarly founded shot at distasteful marketing with this parody.

—–

Obviously these two examples are quite negative. I like to pay them particular attention because I think its important we acknowledge these perspectives. Understanding them is necessary if we advertisers/ marketers are to earn back the trust & respect of consumers.

Anyone else out there who can’t help but think in marketing terms? Care to share an example?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on July 16, 2008 by in His Nurture Posts and tagged , , , , , , , , , , , , , .

Her Nature Tweets

His Nurture Tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 40 other followers

%d bloggers like this: