BReast CAncer: An Unimaginable Decision
Surgery or Surveillance? At the risk of becoming overly focused on celebrities with genetic conditions, I can’t help but comment on Christina Applegate’s interview on Good Morning America last week. … Continue reading
the Agency’s Farm Team
Client Scouting If 1) unremarkable and irresponsible products eventually falter, and 2) the product is the best marketing, then why aren’t more agencies aggressively seeking out great new products for … Continue reading
Is Our Market Responsible?
Seth Godin’s Responsibility post is one of my favourites when it comes to marketing ethics. Here he refutes the irresponsible marketer’s case that the market itself is to blame: The … Continue reading
Michael Phelps and Marfan Syndrome?
His body has been described as a “freak of nature” and “transhuman.” The BBC has a comprehensive break-down on why it’s perfect for swimming. But as I watched 23-year-old US … Continue reading
My Customer Thinks I’m Cool
Is this brand cool? Until recently, the Post-It people thought they made a simple (read: boring), useful product. To their surprise, almost overnight, their Notes became a means of creative … Continue reading
Defining my “Gene Scene”
Lately Sean and I have been talking about Blogging and Mentors. Sean will hopefully post more extensively on this soon, but essentially the idea is that the blogging world has … Continue reading
HER NATURE HIS NURTURE 