Comedy isn’t strategic. True funny lives in the gut, not the mind. It’s something I’ve observed as I’ve spent time playing in both strategy and comedy of late (vote for Sure Lock!). Sure, you can argue that comedy falls under strategy, or point to comedic patterns and formula, but ultimately it’s a mix of creative content and execution that makes you chuckle – or doesn’t. Some evidence: with all the thought put into dreaming up viral ideas, you see things like this succeed:
Does it tell me something about the product? yep.
Does it make me feel good? yep.
Will I share it with friends? yep.
Does the joke make any sense? nope.
But it’s ridiculously funny.
A writer I work with wondered how that client pitch went. I’m very curious myself. What was the strategy? Regardless, I’m willing to bet – with already 10,000 views and 85 very positive comments in 2 days – this video will be referenced in plenty of wacky client pitches to come. Bring on the trumpets!