The Age of Weird is arriving…. Austin’s “Keep [City] Weird” support-local movement is spreading across the US. The world’s number one pop artist wears clothing made of meat. The LA Lakers’ starting Small Forward is changing his name to Meta World Peace… The business world is already playing catch-up. We know creative advantage is more crucial now than ever before. Firms willing to move beyond their core comforts, embrace their cultural quirks, and experiment on the fringes will be best positioned for innovation.