a his & hers weblog of worlds apart

The Return on Empathy (ROE)

I was doing some file clean-up recently and dug up this presentation I gave last year. It compiles a lot of my high-level thinking on the power of empathy in a business … Continue reading

September 5, 2014 · 1 Comment

Infectious Ideas

I had the opportunity to attend Contagious Now/Next/Why NY yesterday with some fun clients of ours. Haven’t had a chance to get to as many of these events in recent years, so … Continue reading

May 9, 2014 · Leave a comment

The Onion’s 13 best ever marketing & advertising headlines

If there’s anyone who takes headlines as seriously as advertisers do, it’s The Onion. An episode of This American Life a few years back offers a fantastic glimpse behind the … Continue reading

March 6, 2014 · Leave a comment

“We’re not the consumer…”

Working in marketing, this caveat is commonly overheard in boardrooms and research facilities. It’s typically attached to a personal critique about a new offering – an easy way to make … Continue reading

February 13, 2014 · Leave a comment

Twitter/ long on live

There’s a massive sell-off happening following Twitter’s quarterly results announcement yesterday. In my view, this is just another example of the market’s short-sightedness. With the coming Winter Olympics and more … Continue reading

February 6, 2014 · Leave a comment

The Brand Innovation 2×2

Here’s a quick 2 by 2 I built to help kick off client engagements and hyper-simplify our philosophy on brand work. If you’re a brand owner today it’s a good … Continue reading

July 23, 2013 · Leave a comment

Think Outside The Pyramid

A Brand Rant  Enough love. Enough living. Enough life. Enough fulfillment. Enough potential. Yes, people will tell you they like these things. They do like these things. Who doesn’t? The … Continue reading

April 24, 2013 · Leave a comment

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