a his & hers weblog of worlds apart

Brand Fandom

Bud Caddell offers up a smart presentation on the value of your brand’s fans. Need more proof? How ’bout the 275,00 positive impressions Trader Joe’s has earned from this fan … Continue reading

February 28, 2009 · Leave a comment

Valentine’s Special on Cord Blood!

A friend forwarded this email to me recently: Nothing says ‘I love you’ like a gift voucher for cord blood banking! The storage of cord blood (blood collected from the … Continue reading

February 13, 2009 · Leave a comment

The User-Generated Market

Consumer created marketing has been thrust into the spotlight again recently with the Doritos Superbowl Win and with the reality that marketers are spending less. I’ve been keeping tabs on this space for a while now because of AdBakery, so I figured I share the players I’m aware of…

February 10, 2009 · 7 Comments

Following Through on Customer To Work Day

Bringing The Idea To A Business Near You With all the recent talk of 1) transparency, and 2) low consumer confidence, I’ve found myself frequently revisiting the value of the … Continue reading

February 2, 2009 · 5 Comments

Going Public with Private Info

Benefits of sharing health information on the web I recently attended a talk on the “Importance of the Case Study.” In the world of medical research where large sample sizes … Continue reading

February 2, 2009 · Leave a comment

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