a his & hers weblog of worlds apart
Crowd-Sorcery: Don’t Call It A Comeback
Consumer created marketing has been thrust into the spotlight again recently with the Doritos Superbowl Win and with the reality that companies are just spending less. I’ve been keeping tabs on this space for a while now because of AdBakery, so I figured I’d share the players I’m aware of:
Who knew there was such a whack, eh? I’ll save specific analysis for a later post, but it’ll be interesting to watch how this group evolves. In my mind there is still no clear current front runner, however that can change pretty quickly with a successful story or two.