a his & hers weblog of worlds apart

The User-Generated Market

Crowd-Sorcery: Don’t Call It A Comeback

Consumer created marketing has been thrust into the spotlight again recently with the Doritos Superbowl Win and with the reality that companies are just spending less. I’ve been keeping tabs on this space for a while now because of AdBakery, so I figured I’d share the players I’m aware of:


UPDATED (thanks Glyn & James)

Who knew there was such a whack, eh? I’ll save specific analysis for a later post, but it’ll be interesting to watch how this group evolves. In my mind there is still no clear current front runner, however that can change pretty quickly with a successful story or two.

7 comments on “The User-Generated Market

  1. James
    February 11, 2009

    Sean, thanks for the wrap up and inclusion of AdHack. The only additions I have are:

    * Brickfish: http://brickfish.com

    * Google Ad Creation Marketplace (which is very shadowy and not well presented or promoted): http://www.google.com/intl/en/adwords/acm/overview.html

    • sean hazell
      February 11, 2009

      Thanks for those James. I’ll add ’em to the list.

  2. Mark Schoneveld
    June 23, 2009

    Hey guys – thanks for posting this list. For some reason I just now got here (thanks, Google analytics fail!). Thanks for including us in your list. We’re honored, especially to be second on the list! 🙂

    Please let me know if there’s every anything I can do for you. Perhaps there’s some cross promotional stuff we could do? Also, would AdBakery accept advertising from us?


    • sean hazell
      June 23, 2009

      Hey Mark. I’m trying not to put advertising up on AdBakery for the time being. But perhaps we can find some cross-promotional opportunities… let me think about it a bit. Thanks for reaching out!


  3. Douglas
    June 28, 2009

    Great list – Advertising contests are growing fast – at VidOpp.com we specialize in video.

  4. Pingback: Don’t Fear The Crowd « her Nature his Nurture

  5. Adtriboo
    May 9, 2013

    Hey Sean.

    Another user-generated content platform is ADTRIBOO with the largest spanish-speaking creative community spread across Spain, Latin America and Hispanic America. Our platform encourages crowdsourcing through contests or by contracting specific freelance professionals for creative tasks. Our creative community generates Videos, Design, Ideas and creativity.
    FYI 🙂 Hope this is useful to you and your readers

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This entry was posted on February 10, 2009 by in His Nurture Posts and tagged , , , , .

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