The User-Generated Market
Crowd-Sorcery: Don’t Call It A Comeback
Consumer created marketing has been thrust into the spotlight again recently with the Doritos Superbowl Win and with the reality that companies are just spending less. I’ve been keeping tabs on this space for a while now because of AdBakery, so I figured I’d share the players I’m aware of:
- AdBakery (shameless plug)
- Poptent
- Edelman Studios
- Current TV VCAM
- AdHack
- Genius Rocket
- Zoopa
- BlackTurtle Media
- Adiki
- XLNT Ads
- JungleSmash
Related:
- CrowdSpring
- Spec Spot
- OpenAd
- YouTube Contests
- Stumble Upon Contest Page
- Cambrian House
- Raging Artists
- Spec Bank
- Expo TV
- Authonomy (harper/collins)
- Kluster
- Naming Force
- Name This
- Squirrel Fight (Victors & Spoils)
- Redesign Me
- Idea Bounty
- Boot B
- Jovoto
- Brickfish
- Fat Muffin
- Create Ad
Who knew there was such a whack, eh? I’ll save specific analysis for a later post, but it’ll be interesting to watch how this group evolves. In my mind there is still no clear current front runner, however that can change pretty quickly with a successful story or two.
HER NATURE HIS NURTURE 
Sean, thanks for the wrap up and inclusion of AdHack. The only additions I have are:
* Brickfish: http://brickfish.com
* Google Ad Creation Marketplace (which is very shadowy and not well presented or promoted): http://www.google.com/intl/en/adwords/acm/overview.html
Thanks for those James. I’ll add ’em to the list.
Hey guys – thanks for posting this list. For some reason I just now got here (thanks, Google analytics fail!). Thanks for including us in your list. We’re honored, especially to be second on the list! 🙂
Please let me know if there’s every anything I can do for you. Perhaps there’s some cross promotional stuff we could do? Also, would AdBakery accept advertising from us?
Cheers!
Hey Mark. I’m trying not to put advertising up on AdBakery for the time being. But perhaps we can find some cross-promotional opportunities… let me think about it a bit. Thanks for reaching out!
-Sean
Great list – Advertising contests are growing fast – at VidOpp.com we specialize in video.
Pingback: Don’t Fear The Crowd « her Nature his Nurture
Hey Sean.
Another user-generated content platform is ADTRIBOO with the largest spanish-speaking creative community spread across Spain, Latin America and Hispanic America. Our platform encourages crowdsourcing through contests or by contracting specific freelance professionals for creative tasks. Our creative community generates Videos, Design, Ideas and creativity.
FYI 🙂 Hope this is useful to you and your readers