HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Don’t Fear The Crowd

In response to widespread criticism of his Brammo experiment, here’s a nice bit of thinking from ad hero Alex Bogusky on the future of crowdsourcing: Some designers are obviously frightened … Continue reading

September 14, 2009 · Leave a comment

The User-Generated Market

Consumer created marketing has been thrust into the spotlight again recently with the Doritos Superbowl Win and with the reality that marketers are spending less. I’ve been keeping tabs on this space for a while now because of AdBakery, so I figured I share the players I’m aware of…

February 10, 2009 · 7 Comments

My Customer Thinks I’m Cool

Is this brand cool? Until recently, the Post-It people thought they made a simple (read: boring), useful product. To their surprise, almost overnight, their Notes became a means of creative … Continue reading

August 11, 2008 · 1 Comment

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