HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

The User-Generated Market

Consumer created marketing has been thrust into the spotlight again recently with the Doritos Superbowl Win and with the reality that marketers are spending less. I’ve been keeping tabs on this space for a while now because of AdBakery, so I figured I share the players I’m aware of…

February 10, 2009 · 7 Comments

Emotionally Intelligent Marketing

Open and Human (Especially in Recession) A few months back Daniel Pink gave an insightful presentation on his idea of Emotionally Intelligent Signage. Watching it, and following new examples of … Continue reading

December 3, 2008 · 3 Comments

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