a his & hers weblog of worlds apart

Energy Drunk on Viral

Gatorade recently released a fake, nearly unbranded video of a ball girl making a ridiculous catch at the outfield wall. Numerous versions are floating around the web and have accumulated … Continue reading

June 27, 2008 · Leave a comment

Selling Story In Music

A friend once told me that Jack White started dressing in red, white and black to distract from the fact that he was a young white kid playing the blues … Continue reading

June 26, 2008 · 1 Comment

The Androgynous Mindset

Business Week (somewhat) recently explored the slump in the male economy. From last November through this April, American women gained nearly 300,000 jobs while American men lost nearly 700,000. Why? … Continue reading

June 23, 2008 · 1 Comment

Genetics and Primary Care

I am becoming more and more interested in the potential role of genetic counseling in the primary care setting. The findings of a “Personalized Medicine and Wellness Survey” released this … Continue reading

June 20, 2008 · 4 Comments

Nike Just Does It (again)

Nike’s new Tiger ad is heavy. If you haven’t seen it, enjoy. The remarkable thing about this commercial is its relevance: On Father’s Day and US Open Sunday, the late … Continue reading

June 15, 2008 · 1 Comment

Discrimination, in perspective

I recently read this article about albinism in Africa and it has been haunting me ever since. In genetics, we talk a lot about discrimination. May 2008 was a historic … Continue reading

June 11, 2008 · 2 Comments

Recovering From The Worst Campaign Ever

Steelback 2004-2007 Occasionally I’m completely baffled by a brand’s marketing strategy. One such example was Tiverton, Ontario’s Steelback Beer. Born in only 2004, Steelback exemplified how not to launch a … Continue reading

June 10, 2008 · Leave a comment

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