a his & hers weblog of worlds apart

Brand Fandom

Bud Caddell offers up a smart presentation on the value of your brand’s fans. Need more proof? How ’bout the 275,00 positive impressions Trader Joe’s has earned from this fan commercial posted last month. Obviously most fan declarations don’t reach the masses like this, but the countless lesser seen ones can add up too (Snickers below).

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This entry was posted on February 28, 2009 by in His Nurture Posts and tagged , , .

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