HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Size Matters

Trust In Small I’ve written about people, size, and trust plenty, but Harvard Business always says it better. This post connected a few ideas currently swirling around in my head, … Continue reading

April 5, 2009 · 3 Comments

Invites as New Marketing

A few months ago I wrote my best post ever (so say the stats) about an idea to Take Your Customer To Work. Today, Jason sent me this write-up about … Continue reading

September 3, 2008 · 2 Comments

the Agency’s Farm Team

Client Scouting If 1) unremarkable and irresponsible products eventually falter, and 2) the product is the best marketing, then why aren’t more agencies aggressively seeking out great new products for … Continue reading

August 25, 2008 · 8 Comments

Is Our Market Responsible?

Seth Godin’s Responsibility post is one of my favourites when it comes to marketing ethics. Here he refutes the irresponsible marketer’s case that the market itself is to blame: The … Continue reading

August 25, 2008 · Leave a comment

My Customer Thinks I’m Cool

Is this brand cool? Until recently, the Post-It people thought they made a simple (read: boring), useful product. To their surprise, almost overnight, their Notes became a means of creative … Continue reading

August 11, 2008 · 1 Comment

Hang The Blessed Ad Man

Okay, okay. These songs might not be about marketing. Regardless, when I listen to them I can’t help but relate them to what I do. Firstly, Spoon’s Britt Daniel reminds … Continue reading

July 16, 2008 · Leave a comment

Take Your Customer To Work Day

A recent group think on transparency led me to this idea for CSR. I’ve had a tough time shaking it since. The Idea: – Take your customer to work day … Continue reading

July 3, 2008 · 30 Comments

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