HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Infectious Ideas

I had the opportunity to attend Contagious Now/Next/Why NY yesterday with some fun clients of ours. Haven’t had a chance to get to as many of these events in recent years, so … Continue reading

May 9, 2014 · Leave a comment

The Brand Innovation 2×2

Here’s a quick 2 by 2 I built to help kick off client engagements and hyper-simplify our philosophy on brand work. If you’re a brand owner today it’s a good … Continue reading

July 23, 2013 · Leave a comment

Think Outside The Pyramid

A Brand Rant  Enough love. Enough living. Enough life. Enough fulfillment. Enough potential. Yes, people will tell you they like these things. They do like these things. Who doesn’t? The … Continue reading

April 24, 2013 · Leave a comment

De-Fictionalizing The Future of Brands

Imaginary Made Real Rob Walker, the author and former NYT Magazine “Consumed” columnist, is one of my favorite brand thinkers. In my opinion, his various works have pushed public discourse … Continue reading

February 13, 2013 · 2 Comments

Quick Hits & Half Thoughts

I’ve been a deadbeat dad to this blog lately. So rather than hold off any longer with intentions for the perfect comeback post, I figured I would share some of … Continue reading

October 23, 2012 · Leave a comment

Generational GapCasting

In a lovely example of what I like to call unlikely friendship, Google’s recent Project Re:Brief takes a handful of advertising legends from the Mad Men days and puts them to work … Continue reading

June 28, 2012 · 1 Comment

Boxed Experiences

Sensory Pairings For Every Situation Last week I caught wind of a new initiative from Lurpak Butter that teams them up with Last.FM to create recipe-based playlists: FoodBeats will recommend you music … Continue reading

May 10, 2012 · Leave a comment

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