HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Ikea Is Like Birth

Ikea is an anomaly in the world of branding. It’s a cult brand that millions of people love. Yet, a core element of the brand experience — assembling their products … Continue reading

March 17, 2011 · 2 Comments

Human Character in Advertising

I’ve already written – too – much on the value of humanizing brands (especially in recession). Here are a couple large food companies trying to recall their human roots – … Continue reading

May 5, 2009 · Leave a comment

Human Branding

Just back from some holiday travels. Spent a night in a Four Points Sheraton and noticed some emotionally intelligent marketing. It’s nice to see a value brand having a little … Continue reading

January 1, 2009 · Leave a comment

Emotionally Intelligent Marketing

Open and Human (Especially in Recession) A few months back Daniel Pink gave an insightful presentation on his idea of Emotionally Intelligent Signage. Watching it, and following new examples of … Continue reading

December 3, 2008 · 3 Comments

Brand Haiku

The most active group of members on AdBakery are filmmakers. Now, this is an amazing subset don’t get me wrong, but I originally envisioned the site more as an “idea … Continue reading

November 25, 2008 · 1 Comment

Barack, People and Brand

I promise this is the last Obama post for a while. It’s just too hard for me to watch the events of the last few months and not apply them … Continue reading

November 10, 2008 · 6 Comments

Invites as New Marketing

A few months ago I wrote my best post ever (so say the stats) about an idea to Take Your Customer To Work. Today, Jason sent me this write-up about … Continue reading

September 3, 2008 · 2 Comments

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