Boxed Experiences
Sensory Pairings For Every Situation Last week I caught wind of a new initiative from Lurpak Butter that teams them up with Last.FM to create recipe-based playlists: FoodBeats will recommend you music … Continue reading
Story & Song Revisited
A while back I wrote about the importance of story in commercial music success referencing the cases of Bon Iver and the White Stripes. I was reminded of the post … Continue reading
Indie & Sport make love
Malkmus dedicated, “We Can’t Help You,” to Jose Calderon of the Toronto Raptors, and then commented that he is worried about the Jermaine O’Neal trade. It is well known that … Continue reading
Hang The Blessed Ad Man
Okay, okay. These songs might not be about marketing. Regardless, when I listen to them I can’t help but relate them to what I do. Firstly, Spoon’s Britt Daniel reminds … Continue reading
Selling Story In Music
A friend once told me that Jack White started dressing in red, white and black to distract from the fact that he was a young white kid playing the blues … Continue reading
Commercial Tracks
7 Reasons For Brands to Use New Music (This post was originally written for AdBakery) The recent use of indie music in commercials is well documented. The days of fans … Continue reading
HER NATURE HIS NURTURE 