HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Boxed Experiences

Sensory Pairings For Every Situation Last week I caught wind of a new initiative from Lurpak Butter that teams them up with Last.FM to create recipe-based playlists: FoodBeats will recommend you music … Continue reading

May 10, 2012 · Leave a comment

Story & Song Revisited

A while back I wrote about the importance of story in commercial music success referencing the cases of Bon Iver and the White Stripes. I was reminded of the post … Continue reading

January 14, 2009 · Leave a comment

Indie & Sport make love

Malkmus dedicated, “We Can’t Help You,” to Jose Calderon of the Toronto Raptors, and then commented that he is worried about the Jermaine O’Neal trade. It is well known that … Continue reading

October 2, 2008 · 1 Comment

Hang The Blessed Ad Man

Okay, okay. These songs might not be about marketing. Regardless, when I listen to them I can’t help but relate them to what I do. Firstly, Spoon’s Britt Daniel reminds … Continue reading

July 16, 2008 · Leave a comment

Selling Story In Music

A friend once told me that Jack White started dressing in red, white and black to distract from the fact that he was a young white kid playing the blues … Continue reading

June 26, 2008 · 1 Comment

Commercial Tracks

7 Reasons For Brands to Use New Music (This post was originally written for AdBakery) The recent use of indie music in commercials is well documented. The days of fans … Continue reading

June 2, 2008 · Leave a comment

Her Nature Tweets

His Nurture Tweets

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 39 other followers