a his & hers weblog of worlds apart

NHL: Where Imitation Happens

The NHL has a new campaign out that feels unbelievably familiar:

Watch other spots: Hope, Faith

I have to admit I wasn’t a huge fan of the ‘Where Amazing Happens’ campaign when it launched, but it has since won me over. Clearly the execs over at the NHL have some love for it too.

I understand the beauty of the NBA campaign – memorable executions within a system that offers quick and easy customization for specific markets and last week’s highlights. But as a lifetime NHL fan I can’t help but feel disappointed in their advertising yet again.

On a brighter note, I think the Winter Classic is the smartest bit of marketing the NHL has ever done. This year was no exception, with a great event that neatly balanced hockey tradition and accessibility for fans old and new. Really hope to see more of these sorts of initiatives in the future.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


This entry was posted on January 3, 2010 by in His Nurture Posts and tagged , , , .

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 39 other subscribers
%d bloggers like this: