a his & hers weblog of worlds apart
Viral Lessons from Christian the Lion
Interesting to me is that this story is decades old. Several books and films have been created about it. In fact, this 1971 film was apparently produced to finance the project of sending Christian from London to the wilds of east Africa. So why does it tip now? Why so much attention in just the past week?
Yes, obviously it proves the awesome media power of the web. But that’s not the whole story. There are currently two versions of the video with high traffic. One was posted April 16, and the other June 28 of this year. The first has been viewed 6 million plus times, the second over 5 million in just the past month. But if you search YouTube you’ll notice that there are dozens of other “Christian the Lion” videos with this footage – and they’re posted as far back as a year ago. The oldest of these has only been watched 30,000 times.
Goes to show a few things in my opinion:
When we produced Sure Lock for AdBakery we thought it was a true story about a bud’s bud. After it went viral we received friendly notices from two other filmmakers claiming we copied their videos. We didn’t. We didn’t even know their videos existed. But clearly this wasn’t the true story about a friend we thought – it was an urban tale we all bit on (I still believe it happened to some poor girl somewhere). Weird part, though, is our version has been watched 5,600,000 times. The other two are sitting at 957 and 678.
So, why did ours break through? Were we just lucky? Or were we good? I’d guess both.
Afterthough: How many other great untold stories are out there? We obsess over new and original ideas so much in marketing, we often forget to look back in time. I’d be willing to bet there are some golden brand opportunities lying in the news archives.