a his & hers weblog of worlds apart
This is one of my favourite ideas of the last little while:
Red Balloon, an English School for kids, asked its students what they wanted to be when they grow up. Based on their answers, Ogilvy Brazil designed personalised Kids Business Cards. “Result: more kids believe in their dreams and more parents believe in the importance of English for their kids’ future,” say the agency.
As a little tyke, I remember how cool I thought having my own hockey card was. But this obviously takes it to a whole new level. An amazing motivational artifact.