a his & hers weblog of worlds apart
TV Marketing Idea: Bring Fictional TV Series to Life
As Liam points out, people are really enjoying places where the real and fantastical meet. The most popular movies (Harry Potter), TV shows (Heroes) and commercials (Coke Happiness Factory) support this attraction. Interesting to me here is the common need for a screen, or lens, to experience this magical mix.
So, inspired by 1 ) transmedia storytelling like Mad Men’s Twitter kerfuffle and the Lost Experience 2) planned reality programming like The Hills and Improv Everywhere – I’ve been thinking about how broadcasters can better bring fantasy, or fiction, to real life.
Imagine you’re at an after-party in LA and the boys from Entourage show up. You might have a chat with Turtle or catch Vince flirting with an ex. Or you’re at a hot new Manhattan restaurant and the girls of Sex In The City are there – and skip out on the bill. They all seem to be in character, but there are no cameras to be seen.
Why shouldn’t our favourite fictional personalities from the screen make real life appearances? There’s definitely potential to add layering to their stories. But even uneventful appearances are sure to create buzz and speculation about next week’s episode. There’s no doubt fans would document spottings and share in social media. And you could even tip-off TMZ for some free coverage.
You’ve heard of Reality TV. How about some TV Reality?