the Agency’s Farm Team
Client Scouting If 1) unremarkable and irresponsible products eventually falter, and 2) the product is the best marketing, then why aren’t more agencies aggressively seeking out great new products for … Continue reading
Is Our Market Responsible?
Seth Godin’s Responsibility post is one of my favourites when it comes to marketing ethics. Here he refutes the irresponsible marketer’s case that the market itself is to blame: The … Continue reading
My Customer Thinks I’m Cool
Is this brand cool? Until recently, the Post-It people thought they made a simple (read: boring), useful product. To their surprise, almost overnight, their Notes became a means of creative … Continue reading
What’s on Batman’s iPod?
Soundtracking Your Brand’s Narrative Reading Buying In, I am reminded of the empowerment of the iPod. Rob Walker offers that the mp3 player is one of today’s great identity tools, … Continue reading
Hang The Blessed Ad Man
Okay, okay. These songs might not be about marketing. Regardless, when I listen to them I can’t help but relate them to what I do. Firstly, Spoon’s Britt Daniel reminds … Continue reading
HER NATURE HIS NURTURE 