HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Victory and Disco Trumpets

So we won a Canadian Comedy Award for Sure Lock on Friday night. The success of this thing continues to boggle my mind. A huge thanks to all who voted! … Continue reading

October 6, 2008 · 1 Comment

The Pop-Up Farm Team

I recently wrote about the concept of an Agency Farm Team. The thinking behind a pop-up agency is not dissimilar: Porter Novelli, a leading public relations agency, is popping up … Continue reading

September 17, 2008 · 4 Comments

Making TV Real

TV Marketing Idea: Bring Fictional TV Series to Life As Liam points out, people are really enjoying places where the real and fantastical meet. The most popular movies (Harry Potter), … Continue reading

September 7, 2008 · 4 Comments

the Agency’s Farm Team

Client Scouting If 1) unremarkable and irresponsible products eventually falter, and 2) the product is the best marketing, then why aren’t more agencies aggressively seeking out great new products for … Continue reading

August 25, 2008 · 8 Comments

Is Our Market Responsible?

Seth Godin’s Responsibility post is one of my favourites when it comes to marketing ethics. Here he refutes the irresponsible marketer’s case that the market itself is to blame: The … Continue reading

August 25, 2008 · Leave a comment

Trumpets!

Comedy isn’t strategic. True funny lives in the gut, not the mind. It’s something I’ve observed as I’ve spent time playing in both strategy and comedy of late (vote for … Continue reading

August 15, 2008 · 9 Comments

My Customer Thinks I’m Cool

Is this brand cool? Until recently, the Post-It people thought they made a simple (read: boring), useful product. To their surprise, almost overnight, their Notes became a means of creative … Continue reading

August 11, 2008 · 1 Comment

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