The Pop-Up Farm Team
I recently wrote about the concept of an Agency Farm Team. The thinking behind a pop-up agency is not dissimilar: Porter Novelli, a leading public relations agency, is popping up … Continue reading
Making TV Real
TV Marketing Idea: Bring Fictional TV Series to Life As Liam points out, people are really enjoying places where the real and fantastical meet. The most popular movies (Harry Potter), … Continue reading
the Agency’s Farm Team
Client Scouting If 1) unremarkable and irresponsible products eventually falter, and 2) the product is the best marketing, then why aren’t more agencies aggressively seeking out great new products for … Continue reading
Is Our Market Responsible?
Seth Godin’s Responsibility post is one of my favourites when it comes to marketing ethics. Here he refutes the irresponsible marketer’s case that the market itself is to blame: The … Continue reading
My Customer Thinks I’m Cool
Is this brand cool? Until recently, the Post-It people thought they made a simple (read: boring), useful product. To their surprise, almost overnight, their Notes became a means of creative … Continue reading
HER NATURE HIS NURTURE 