My Customer Thinks I’m Cool
Is this brand cool? Until recently, the Post-It people thought they made a simple (read: boring), useful product. To their surprise, almost overnight, their Notes became a means of creative … Continue reading
Defining my “Gene Scene”
Lately Sean and I have been talking about Blogging and Mentors. Sean will hopefully post more extensively on this soon, but essentially the idea is that the blogging world has … Continue reading
“Jewish Genes”: Scientific Matchmaking
A group at Stanford published an article on the ethics of using racial categories in human genetics last week. The terms race and ethnicity are often used interchangeably to describe … Continue reading
What’s on Batman’s iPod?
Soundtracking Your Brand’s Narrative Reading Buying In, I am reminded of the empowerment of the iPod. Rob Walker offers that the mp3 player is one of today’s great identity tools, … Continue reading
Hang The Blessed Ad Man
Okay, okay. These songs might not be about marketing. Regardless, when I listen to them I can’t help but relate them to what I do. Firstly, Spoon’s Britt Daniel reminds … Continue reading
Genetics: Exceptionally Cool?
I hope this science post doesn’t scare off the flood of marketers who were directed here after Seth Godin linked to Sean’s idea last week. Our goal is to make … Continue reading
HER NATURE HIS NURTURE 