Brand Fandom
Bud Caddell offers up a smart presentation on the value of your brand’s fans. Need more proof? How ’bout the 275,00 positive impressions Trader Joe’s has earned from this fan … Continue reading
The User-Generated Market
Consumer created marketing has been thrust into the spotlight again recently with the Doritos Superbowl Win and with the reality that marketers are spending less. I’ve been keeping tabs on this space for a while now because of AdBakery, so I figured I share the players I’m aware of…
Following Through on Customer To Work Day
Bringing The Idea To A Business Near You With all the recent talk of 1) transparency, and 2) low consumer confidence, I’ve found myself frequently revisiting the value of the … Continue reading
Rembrandt Drank Grolsch?
Under-serving Brands ‘Since _____’ Sipping a pint of Grolsh the other day I noticed the custom glassware read “since 1615.” I was pretty struck by the year. I had absolutely … Continue reading
NBA. Where Macrophenomenal Happens
“Shoals and his FreeDarko cohorts are the anti-beat writers – relentless couch potato aesthetes, flies on the digital age’s wall, gloriously unconfined by any standard method of reporting. One imagines their research consisting primarily of group machinations over NBA League Pass. Their findings are filtered through a system of a priori psychoanalysis, oddball taxonomy, idiosyncratic simile and, most often, sympathy.”
Story & Song Revisited
A while back I wrote about the importance of story in commercial music success referencing the cases of Bon Iver and the White Stripes. I was reminded of the post … Continue reading
’08 His and Her Highlights
As the two of us go back to work tomorrow we thought we’d each take a quick look back at three professionally-related highlights from 2008. It’s been a great year … Continue reading
HER NATURE HIS NURTURE 