My Customer Thinks I’m Cool
Is this brand cool? Until recently, the Post-It people thought they made a simple (read: boring), useful product. To their surprise, almost overnight, their Notes became a means of creative … Continue reading
August 11, 2008 · 1 Comment
What’s on Batman’s iPod?
Soundtracking Your Brand’s Narrative Reading Buying In, I am reminded of the empowerment of the iPod. Rob Walker offers that the mp3 player is one of today’s great identity tools, … Continue reading
July 18, 2008 · 1 Comment
Hang The Blessed Ad Man
Okay, okay. These songs might not be about marketing. Regardless, when I listen to them I can’t help but relate them to what I do. Firstly, Spoon’s Britt Daniel reminds … Continue reading
July 16, 2008 · Leave a comment
HER NATURE HIS NURTURE 