Ikea Is Like Birth
Ikea is an anomaly in the world of branding. It’s a cult brand that millions of people love. Yet, a core element of the brand experience — assembling their products … Continue reading
Human Character in Advertising
I’ve already written – too – much on the value of humanizing brands (especially in recession). Here are a couple large food companies trying to recall their human roots – … Continue reading
Human Branding
Just back from some holiday travels. Spent a night in a Four Points Sheraton and noticed some emotionally intelligent marketing. It’s nice to see a value brand having a little … Continue reading
Emotionally Intelligent Marketing
Open and Human (Especially in Recession) A few months back Daniel Pink gave an insightful presentation on his idea of Emotionally Intelligent Signage. Watching it, and following new examples of … Continue reading
Brand Haiku
The most active group of members on AdBakery are filmmakers. Now, this is an amazing subset don’t get me wrong, but I originally envisioned the site more as an “idea … Continue reading
Barack, People and Brand
I promise this is the last Obama post for a while. It’s just too hard for me to watch the events of the last few months and not apply them … Continue reading
HER NATURE HIS NURTURE 