Making Open Happen
Via Take Your Customer To Work Day As the stories continue to roll in from Thursday all reports indicate year one was a success! A big thanks to everyone involved … Continue reading
Education, but not Genetic Counseling
Cause for concern? I read a lot about direct-to-consumer genetic testing, and there is little that I read these days that catches me by surprise. So, when I read that … Continue reading
Customer Day Nears
Cross-promotion via Take Your Customer To Work Day — So we’re under three weeks away from the big day, and I just wanted to give a couple brief updates: The … Continue reading
Human Character in Advertising
I’ve already written – too – much on the value of humanizing brands (especially in recession). Here are a couple large food companies trying to recall their human roots – … Continue reading
Five reasons GCs should blog
Last week I gave a presentation to a group of genetic counsellors entitled “Health 2.0: What it is, and why we should know about it.” My hope was to generate … Continue reading
Your Service Is Broken
Building Brands With A Fix Today Seth Godin re-posted his classic customer experience presentation This Is Broken (watch it now if you haven’t) and reminded us that sadly little progress … Continue reading
Risks, Benefits and Patient Empowerment
I read an interesting article by Dr. Roni Zeiger about the importance of asking your doctor to outline all of the risks and benefits of any treatment or procedure prior … Continue reading
HER NATURE HIS NURTURE 