Making TV Real
TV Marketing Idea: Bring Fictional TV Series to Life As Liam points out, people are really enjoying places where the real and fantastical meet. The most popular movies (Harry Potter), … Continue reading
BReast CAncer: An Unimaginable Decision
Surgery or Surveillance? At the risk of becoming overly focused on celebrities with genetic conditions, I can’t help but comment on Christina Applegate’s interview on Good Morning America last week. … Continue reading
the Agency’s Farm Team
Client Scouting If 1) unremarkable and irresponsible products eventually falter, and 2) the product is the best marketing, then why aren’t more agencies aggressively seeking out great new products for … Continue reading
Is Our Market Responsible?
Seth Godin’s Responsibility post is one of my favourites when it comes to marketing ethics. Here he refutes the irresponsible marketer’s case that the market itself is to blame: The … Continue reading
Michael Phelps and Marfan Syndrome?
His body has been described as a “freak of nature” and “transhuman.” The BBC has a comprehensive break-down on why it’s perfect for swimming. But as I watched 23-year-old US … Continue reading
HER NATURE HIS NURTURE 