NHL: Where Imitation Happens
The NHL has a new campaign out that feels unbelievably familiar: Watch other spots: Hope, Faith I have to admit I wasn’t a huge fan of the ‘Where Amazing Happens’ … Continue reading
No Brands on the Dance Floor
We humans are natural dancers. Dances can be celebrations, or for praise, or for an audience – or just a simple act of letting the rhythm move your body. Dancers … Continue reading
McD’s offers up its own Whopper Freakout
Icelanders Line-Up For Last McMeal Remember the Whopper Freakout, where Burger King played a nasty prank on customers claiming to have discontinued their champion burg? Well that clever bit of … Continue reading
The Souvenir Economy
Collectors Are The New Consumers Godin is the master at making the complicated simple. Attention anyone working in a field where your product can be digitized (think books, music, film, … Continue reading
Don’t Fear The Crowd
In response to widespread criticism of his Brammo experiment, here’s a nice bit of thinking from ad hero Alex Bogusky on the future of crowdsourcing: Some designers are obviously frightened … Continue reading
Advertising For The Middle
Making Marketing Famous Again I have a lot of friends who don’t care about marketing. But a couple times a year just about every one of them will mention an … Continue reading
Sex, Evolution and Marketing
An excerpt from Geoffrey Miller’s Spent: Sex, Evolution, and Consumer Behavior: “I started to realize that marketing underlies everything in human culture in the same way that evolution underlies everything … Continue reading
HER NATURE HIS NURTURE 