HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Human Character in Advertising

I’ve already written – too – much on the value of humanizing brands (especially in recession). Here are a couple large food companies trying to recall their human roots – … Continue reading

May 5, 2009 · Leave a comment

Brand Haiku

The most active group of members on AdBakery are filmmakers. Now, this is an amazing subset don’t get me wrong, but I originally envisioned the site more as an “idea … Continue reading

November 25, 2008 · 1 Comment

The Pop-Up Farm Team

I recently wrote about the concept of an Agency Farm Team. The thinking behind a pop-up agency is not dissimilar: Porter Novelli, a leading public relations agency, is popping up … Continue reading

September 17, 2008 · 4 Comments

the Agency’s Farm Team

Client Scouting If 1) unremarkable and irresponsible products eventually falter, and 2) the product is the best marketing, then why aren’t more agencies aggressively seeking out great new products for … Continue reading

August 25, 2008 · 8 Comments

Hang The Blessed Ad Man

Okay, okay. These songs might not be about marketing. Regardless, when I listen to them I can’t help but relate them to what I do. Firstly, Spoon’s Britt Daniel reminds … Continue reading

July 16, 2008 · Leave a comment

Nike Just Does It (again)

Nike’s new Tiger ad is heavy. If you haven’t seen it, enjoy. The remarkable thing about this commercial is its relevance: On Father’s Day and US Open Sunday, the late … Continue reading

June 15, 2008 · 1 Comment

Recovering From The Worst Campaign Ever

Steelback 2004-2007 Occasionally I’m completely baffled by a brand’s marketing strategy. One such example was Tiverton, Ontario’s Steelback Beer. Born in only 2004, Steelback exemplified how not to launch a … Continue reading

June 10, 2008 · Leave a comment

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