Human Character in Advertising
I’ve already written – too – much on the value of humanizing brands (especially in recession). Here are a couple large food companies trying to recall their human roots – … Continue reading
Brand Haiku
The most active group of members on AdBakery are filmmakers. Now, this is an amazing subset don’t get me wrong, but I originally envisioned the site more as an “idea … Continue reading
The Pop-Up Farm Team
I recently wrote about the concept of an Agency Farm Team. The thinking behind a pop-up agency is not dissimilar: Porter Novelli, a leading public relations agency, is popping up … Continue reading
the Agency’s Farm Team
Client Scouting If 1) unremarkable and irresponsible products eventually falter, and 2) the product is the best marketing, then why aren’t more agencies aggressively seeking out great new products for … Continue reading
Hang The Blessed Ad Man
Okay, okay. These songs might not be about marketing. Regardless, when I listen to them I can’t help but relate them to what I do. Firstly, Spoon’s Britt Daniel reminds … Continue reading
Nike Just Does It (again)
Nike’s new Tiger ad is heavy. If you haven’t seen it, enjoy. The remarkable thing about this commercial is its relevance: On Father’s Day and US Open Sunday, the late … Continue reading
Recovering From The Worst Campaign Ever
Steelback 2004-2007 Occasionally I’m completely baffled by a brand’s marketing strategy. One such example was Tiverton, Ontario’s Steelback Beer. Born in only 2004, Steelback exemplified how not to launch a … Continue reading
