The Souvenir Economy
Collectors Are The New Consumers Godin is the master at making the complicated simple. Attention anyone working in a field where your product can be digitized (think books, music, film, … Continue reading
Don’t Fear The Crowd
In response to widespread criticism of his Brammo experiment, here’s a nice bit of thinking from ad hero Alex Bogusky on the future of crowdsourcing: Some designers are obviously frightened … Continue reading
Building on Our Strengths
As I prepare to write my American certification exam at the end of August, I haven’t been able to write as much as I’d like. In the mean time, I … Continue reading
Advertising For The Middle
Making Marketing Famous Again I have a lot of friends who don’t care about marketing. But a couple times a year just about every one of them will mention an … Continue reading
Sex, Evolution and Marketing
An excerpt from Geoffrey Miller’s Spent: Sex, Evolution, and Consumer Behavior: “I started to realize that marketing underlies everything in human culture in the same way that evolution underlies everything … Continue reading
DNA Exchange: A new blogging initiative
I’ve been a little quiet here lately. This is because most of my attention has been directed at DNA Exchange, the recently launched group genetic counseling blog. I am really, … Continue reading
8 Reasons Misery Loves Your Non-Human Company
If you read this blog on occasion, chances are you have read me ramble on human companies. With so much interesting thinking on this subject, I want to try to … Continue reading
HER NATURE HIS NURTURE 