Nike Just Does It (again)
Nike’s new Tiger ad is heavy. If you haven’t seen it, enjoy. The remarkable thing about this commercial is its relevance: On Father’s Day and US Open Sunday, the late … Continue reading
Discrimination, in perspective
I recently read this article about albinism in Africa and it has been haunting me ever since. In genetics, we talk a lot about discrimination. May 2008 was a historic … Continue reading
Recovering From The Worst Campaign Ever
Steelback 2004-2007 Occasionally I’m completely baffled by a brand’s marketing strategy. One such example was Tiverton, Ontario’s Steelback Beer. Born in only 2004, Steelback exemplified how not to launch a … Continue reading
“Personalized” Medicine
In the first couple of months of graduate school, I was filled with an insatiable need to create. I stayed up late into the night writing lyrics and tapping out … Continue reading
Commercial Tracks
7 Reasons For Brands to Use New Music (This post was originally written for AdBakery) The recent use of indie music in commercials is well documented. The days of fans … Continue reading
Recreative I am
Success on the Voice Hunt So I’ve been trying to find my voice. Seems a necessity in the Planning world. If you can’t figure out how to position yourself, how … Continue reading
What is this?
This is an idea for a his and hers blog. We are young professionals in very different fields: Allie in genetics (nature) and Sean in marketing (nurture). We thought this … Continue reading
HER NATURE HIS NURTURE 