De-Fictionalizing The Future of Brands
Imaginary Made Real Rob Walker, the author and former NYT Magazine “Consumed” columnist, is one of my favorite brand thinkers. In my opinion, his various works have pushed public discourse … Continue reading
Boxed Experiences
Sensory Pairings For Every Situation Last week I caught wind of a new initiative from Lurpak Butter that teams them up with Last.FM to create recipe-based playlists: FoodBeats will recommend you music … Continue reading
Think Outside The Pyramid
A Brand Rant Enough love. Enough living. Enough life. Enough fulfillment. Enough potential. Yes, people will tell you they like these things. They do like these things. Who doesn’t? The … Continue reading
Quick Hits & Half Thoughts
I’ve been a deadbeat dad to this blog lately. So rather than hold off any longer with intentions for the perfect comeback post, I figured I would share some of … Continue reading
Generational GapCasting
In a lovely example of what I like to call unlikely friendship, Google’s recent Project Re:Brief takes a handful of advertising legends from the Mad Men days and puts them to work … Continue reading
Visualizing Health: A Pinterest Project
Health sounds like something I’m supposed to eat, but tastes really bad. – Excerpt from The End of Illness, David B. Agus, pg. 10 The feelings we have about health … Continue reading
The Myth of the Designer Baby
A couple of months ago I was interviewed by a few undergraduate students doing a class project on Reproductive Genetics. As anticipated, their questions centered on new technologies, such as … Continue reading
