HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

“We’re not the consumer…”

Working in marketing, this caveat is commonly overheard in boardrooms and research facilities. It’s typically attached to a personal critique about a new offering – an easy way to make … Continue reading

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De-Fictionalizing The Future of Brands

Imaginary Made Real Rob Walker, the author and former NYT Magazine “Consumed” columnist, is one of my favorite brand thinkers. In my opinion, his various works have pushed public discourse … Continue reading

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The Return on Empathy (ROE)

I was doing some file clean-up recently and dug up this presentation I gave last year. It compiles a lot of my high-level thinking on the power of empathy in a business … Continue reading

September 5, 2014 · 1 Comment

Infectious Ideas

I had the opportunity to attend Contagious Now/Next/Why NY yesterday with some fun clients of ours. Haven’t had a chance to get to as many of these events in recent years, so … Continue reading

May 9, 2014 · Leave a comment

The Onion’s 13 best ever marketing & advertising headlines

If there’s anyone who takes headlines as seriously as advertisers do, it’s The Onion. An episode of This American Life a few years back offers a fantastic glimpse behind the … Continue reading

March 6, 2014 · Leave a comment

Twitter/ long on live

There’s a massive sell-off happening following Twitter’s quarterly results announcement yesterday. In my view, this is just another example of the market’s short-sightedness. With the coming Winter Olympics and more … Continue reading

February 6, 2014 · 1 Comment

The Brand Innovation 2×2

Here’s a quick 2 by 2 I built to help kick off client engagements and hyper-simplify our philosophy on brand work. If you’re a brand owner today it’s a good … Continue reading

July 23, 2013 · Leave a comment

Think Outside The Pyramid

A Brand Rant  Enough love. Enough living. Enough life. Enough fulfillment. Enough potential. Yes, people will tell you they like these things. They do like these things. Who doesn’t? The … Continue reading

April 24, 2013 · Leave a comment

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