Don’t Fear The Crowd
In response to widespread criticism of his Brammo experiment, here’s a nice bit of thinking from ad hero Alex Bogusky on the future of crowdsourcing: Some designers are obviously frightened … Continue reading
September 14, 2009 · 1 Comment
The User-Generated Market
Consumer created marketing has been thrust into the spotlight again recently with the Doritos Superbowl Win and with the reality that marketers are spending less. I’ve been keeping tabs on this space for a while now because of AdBakery, so I figured I share the players I’m aware of…
February 10, 2009 · 7 Comments
My Customer Thinks I’m Cool
Is this brand cool? Until recently, the Post-It people thought they made a simple (read: boring), useful product. To their surprise, almost overnight, their Notes became a means of creative … Continue reading
August 11, 2008 · 1 Comment
HER NATURE HIS NURTURE 