HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

The Return on Empathy (ROE)

I was doing some file clean-up recently and dug up this presentation I gave last year. It compiles a lot of my high-level thinking on the power of empathy in a business … Continue reading

September 5, 2014 · 1 Comment

“We’re not the consumer…”

Working in marketing, this caveat is commonly overheard in boardrooms and research facilities. It’s typically attached to a personal critique about a new offering – an easy way to make … Continue reading

February 13, 2014 · Leave a comment

Her Nature Tweets

  • RT @lariss_wal: Our study supports the provision of genetic counselling for a non-disease related genetic test: respectively, 84% & 94% fou… 4 weeks ago
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His Nurture Tweets

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