The Return on Empathy (ROE)
I was doing some file clean-up recently and dug up this presentation I gave last year. It compiles a lot of my high-level thinking on the power of empathy in a business … Continue reading
September 5, 2014 · 1 Comment
“We’re not the consumer…”
Working in marketing, this caveat is commonly overheard in boardrooms and research facilities. It’s typically attached to a personal critique about a new offering – an easy way to make … Continue reading
February 13, 2014 · Leave a comment
