HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Customer Transparency for Trust

So I’m finally ready to try to bring this to life: TAKE YOUR CUSTOMER TO WORK DAY – May 28, 2009 Please check it out and get involved. Like Zappos!

March 25, 2009 · 1 Comment

Following Through on Customer To Work Day

Bringing The Idea To A Business Near You With all the recent talk of 1) transparency, and 2) low consumer confidence, I’ve found myself frequently revisiting the value of the … Continue reading

February 2, 2009 · 5 Comments

Emotionally Intelligent Marketing

Open and Human (Especially in Recession) A few months back Daniel Pink gave an insightful presentation on his idea of Emotionally Intelligent Signage. Watching it, and following new examples of … Continue reading

December 3, 2008 · 3 Comments

Corporate Politics

Do your favourite companies’ values reflect your own? It’s increasingly easier to find out. Good Guide has an awesome new application that lets you view the political contributions of major … Continue reading

October 24, 2008 · Leave a comment

Take Your Customer To Work Day

A recent group think on transparency led me to this idea for CSR. I’ve had a tough time shaking it since. The Idea: – Take your customer to work day … Continue reading

July 3, 2008 · 30 Comments

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