HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

The Brand Innovation 2×2

Here’s a quick 2 by 2 I built to help kick off client engagements and hyper-simplify our philosophy on brand work. If you’re a brand owner today it’s a good … Continue reading

July 23, 2013 · Leave a comment

the Agency’s Farm Team

Client Scouting If 1) unremarkable and irresponsible products eventually falter, and 2) the product is the best marketing, then why aren’t more agencies aggressively seeking out great new products for … Continue reading

August 25, 2008 · 8 Comments

My Customer Thinks I’m Cool

Is this brand cool? Until recently, the Post-It people thought they made a simple (read: boring), useful product. To their surprise, almost overnight, their Notes became a means of creative … Continue reading

August 11, 2008 · 1 Comment

Selling Story In Music

A friend once told me that Jack White started dressing in red, white and black to distract from the fact that he was a young white kid playing the blues … Continue reading

June 26, 2008 · 1 Comment

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