HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Excerpts & Excuses

Here we are again. Beginning a post with an acknowledgement of inactivity. Happy 2015. Happy February. Whoa, February. Despite the lack of action around here I actually have been doing some extra-curricular writing … Continue reading

February 3, 2015 · Leave a comment

Infectious Ideas

I had the opportunity to attend Contagious Now/Next/Why NY yesterday with some fun clients of ours. Haven’t had a chance to get to as many of these events in recent years, so … Continue reading

May 9, 2014 · Leave a comment

The Brand Innovation 2×2

Here’s a quick 2 by 2 I built to help kick off client engagements and hyper-simplify our philosophy on brand work. If you’re a brand owner today it’s a good … Continue reading

July 23, 2013 · Leave a comment

De-Fictionalizing The Future of Brands

Imaginary Made Real Rob Walker, the author and former NYT Magazine “Consumed” columnist, is one of my favorite brand thinkers. In my opinion, his various works have pushed public discourse … Continue reading

February 13, 2013 · 2 Comments

Generational GapCasting

In a lovely example of what I like to call unlikely friendship, Google’s recent Project Re:Brief takes a handful of advertising legends from the Mad Men days and puts them to work … Continue reading

June 28, 2012 · 1 Comment

Jacobs meets Jobs

Weird associations, recent reading & rambling Over the summer I posted some loose thoughts that were spinning around my head about an emerging Age of Weird and its implications for … Continue reading

November 29, 2011 · 3 Comments

The Age of Weird

The Age of Weird is arriving…. Austin’s “Keep [City] Weird” support-local movement is spreading across the US. The world’s number one pop artist wears clothing made of meat. The LA Lakers’ starting Small Forward is changing his name to Meta World Peace… The business world is already playing catch-up. We know creative advantage is more crucial now than ever before. Firms willing to move beyond their core comforts, embrace their cultural quirks, and experiment on the fringes will be best positioned for innovation.

July 21, 2011 · Leave a comment

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