HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Invites as New Marketing

A few months ago I wrote my best post ever (so say the stats) about an idea to Take Your Customer To Work. Today, Jason sent me this write-up about … Continue reading

September 3, 2008 · 2 Comments

the Agency’s Farm Team

Client Scouting If 1) unremarkable and irresponsible products eventually falter, and 2) the product is the best marketing, then why aren’t more agencies aggressively seeking out great new products for … Continue reading

August 25, 2008 · 8 Comments

Personal Brand Tags

I am what (other people say) I am The success of Noah Brier’s Brand Tags project is proof of its simple awesomeness. The other day I had a spin-off idea … Continue reading

July 11, 2008 · 6 Comments

Take Your Customer To Work Day

A recent group think on transparency led me to this idea for CSR. I’ve had a tough time shaking it since. The Idea: – Take your customer to work day … Continue reading

July 3, 2008 · 30 Comments

Energy Drunk on Viral

Gatorade recently released a fake, nearly unbranded video of a ball girl making a ridiculous catch at the outfield wall. Numerous versions are floating around the web and have accumulated … Continue reading

June 27, 2008 · Leave a comment

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