De-Fictionalizing The Future of Brands
Imaginary Made Real Rob Walker, the author and former NYT Magazine “Consumed” columnist, is one of my favorite brand thinkers. In my opinion, his various works have pushed public discourse … Continue reading
Convention versus Possibility, and a recipe for change
I read an essay recently that presented the concepts of convention and possibility as eternally pitted against one another, on an inevitable crash course. I have been mulling over this … Continue reading
The Pop-Up Farm Team
I recently wrote about the concept of an Agency Farm Team. The thinking behind a pop-up agency is not dissimilar: Porter Novelli, a leading public relations agency, is popping up … Continue reading
the Agency’s Farm Team
Client Scouting If 1) unremarkable and irresponsible products eventually falter, and 2) the product is the best marketing, then why aren’t more agencies aggressively seeking out great new products for … Continue reading
HER NATURE HIS NURTURE 