HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

De-Fictionalizing The Future of Brands

Imaginary Made Real Rob Walker, the author and former NYT Magazine “Consumed” columnist, is one of my favorite brand thinkers. In my opinion, his various works have pushed public discourse … Continue reading

February 13, 2013 · 2 Comments

Convention versus Possibility, and a recipe for change

I read an essay recently that presented the concepts of convention and possibility as eternally pitted against one another, on an inevitable crash course. I have been mulling over this … Continue reading

May 8, 2010 · Leave a comment

The Pop-Up Farm Team

I recently wrote about the concept of an Agency Farm Team. The thinking behind a pop-up agency is not dissimilar: Porter Novelli, a leading public relations agency, is popping up … Continue reading

September 17, 2008 · 4 Comments

the Agency’s Farm Team

Client Scouting If 1) unremarkable and irresponsible products eventually falter, and 2) the product is the best marketing, then why aren’t more agencies aggressively seeking out great new products for … Continue reading

August 25, 2008 · 8 Comments

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