HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Infectious Ideas

I had the opportunity to attend Contagious Now/Next/Why NY yesterday with some fun clients of ours. Haven’t had a chance to get to as many of these events in recent years, so … Continue reading

May 9, 2014 · Leave a comment

Boxed Experiences

Sensory Pairings For Every Situation Last week I caught wind of a new initiative from Lurpak Butter that teams them up with Last.FM to create recipe-based playlists: FoodBeats will recommend you music … Continue reading

May 10, 2012 · Leave a comment

Ikea Is Like Birth

Ikea is an anomaly in the world of branding. It’s a cult brand that millions of people love. Yet, a core element of the brand experience — assembling their products … Continue reading

March 17, 2011 · 2 Comments

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