a his & hers weblog of worlds apart

Recovering From The Worst Campaign Ever

Steelback 2004-2007 Occasionally I’m completely baffled by a brand’s marketing strategy. One such example was Tiverton, Ontario’s Steelback Beer. Born in only 2004, Steelback exemplified how not to launch a … Continue reading

June 10, 2008 · Leave a comment

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