The Pop-Up Farm Team
I recently wrote about the concept of an Agency Farm Team. The thinking behind a pop-up agency is not dissimilar: Porter Novelli, a leading public relations agency, is popping up … Continue reading
September 17, 2008 · 4 Comments
the Agency’s Farm Team
Client Scouting If 1) unremarkable and irresponsible products eventually falter, and 2) the product is the best marketing, then why aren’t more agencies aggressively seeking out great new products for … Continue reading
August 25, 2008 · 8 Comments
