HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Personal Brand Tags

I am what (other people say) I am The success of Noah Brier’s Brand Tags project is proof of its simple awesomeness. The other day I had a spin-off idea … Continue reading

July 11, 2008 · 6 Comments

Einstein’s Wife

  I went to see Einstein’s Wife this weekend, a funny and quirky play that is playing as part of the Toronto Fringe Festival. Without giving away too much (I … Continue reading

July 8, 2008 · Leave a comment

Take Your Customer To Work Day

A recent group think on transparency led me to this idea for CSR. I’ve had a tough time shaking it since. The Idea: – Take your customer to work day … Continue reading

July 3, 2008 · 30 Comments

Energy Drunk on Viral

Gatorade recently released a fake, nearly unbranded video of a ball girl making a ridiculous catch at the outfield wall. Numerous versions are floating around the web and have accumulated … Continue reading

June 27, 2008 · Leave a comment

Selling Story In Music

A friend once told me that Jack White started dressing in red, white and black to distract from the fact that he was a young white kid playing the blues … Continue reading

June 26, 2008 · 1 Comment

The Androgynous Mindset

Business Week (somewhat) recently explored the slump in the male economy. From last November through this April, American women gained nearly 300,000 jobs while American men lost nearly 700,000. Why? … Continue reading

June 23, 2008 · 1 Comment

Genetics and Primary Care

I am becoming more and more interested in the potential role of genetic counseling in the primary care setting. The findings of a “Personalized Medicine and Wellness Survey” released this … Continue reading

June 20, 2008 · 4 Comments

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