Human Branding
Just back from some holiday travels. Spent a night in a Four Points Sheraton and noticed some emotionally intelligent marketing. It’s nice to see a value brand having a little … Continue reading
Web Bolsters Parent Advocacy
Parents have proven to be some of the best health advocates. The exponential expansion of newborn screening in the past few years is a prime example of the huge impact … Continue reading
Internets Fix Grammys
Conclusive evidence that the web has wholly transformed the music industry: Pitchfork concludes the Grammy nominees don’t suck. Unfortunately for network execs the kids who made those acts popular are … Continue reading
Emotionally Intelligent Marketing
Open and Human (Especially in Recession) A few months back Daniel Pink gave an insightful presentation on his idea of Emotionally Intelligent Signage. Watching it, and following new examples of … Continue reading
GenoHype! Genetics and Athleticism
The ultimate Nature vs. Nurture debate The world of professional sports is littered with examples of athletes who defy the laws of natural science and make human marvels seem effortless. … Continue reading
Brand Haiku
The most active group of members on AdBakery are filmmakers. Now, this is an amazing subset don’t get me wrong, but I originally envisioned the site more as an “idea … Continue reading
Screening teens for hypertrophic cardiomyopathy
On October 13, 2008 New York Rangers draft pick, Alexei Cherepanov, suffered a fatal heart attack and died during a hockey game. Only 19 years old, Cherepanov is the latest … Continue reading
HER NATURE HIS NURTURE 