HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Human Branding

Just back from some holiday travels. Spent a night in a Four Points Sheraton and noticed some emotionally intelligent marketing. It’s nice to see a value brand having a little … Continue reading

January 1, 2009 · Leave a comment

Internets Fix Grammys

Conclusive evidence that the web has wholly transformed the music industry: Pitchfork concludes the Grammy nominees don’t suck. Unfortunately for network execs the kids who made those acts popular are … Continue reading

December 5, 2008 · Leave a comment

Emotionally Intelligent Marketing

Open and Human (Especially in Recession) A few months back Daniel Pink gave an insightful presentation on his idea of Emotionally Intelligent Signage. Watching it, and following new examples of … Continue reading

December 3, 2008 · 3 Comments

Brand Haiku

The most active group of members on AdBakery are filmmakers. Now, this is an amazing subset don’t get me wrong, but I originally envisioned the site more as an “idea … Continue reading

November 25, 2008 · 1 Comment

Reality Fiction hits politics

In a collision of ideas I’ve been considering recently – 1) Reality Fiction 2) The Need for Speed – the Times has an article on Martin Einstadt. Einstadt, “advisor to … Continue reading

November 14, 2008 · Leave a comment

Barack, People and Brand

I promise this is the last Obama post for a while. It’s just too hard for me to watch the events of the last few months and not apply them … Continue reading

November 10, 2008 · 6 Comments

Obama as US Resilience

America in Perpetual Beta I enjoyed this article from John Ibbitson in Saturday’s Globe and Mail. The general idea – an Obama Victory Would Validate A New Era – is … Continue reading

November 3, 2008 · 4 Comments

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