Selling Story In Music
A friend once told me that Jack White started dressing in red, white and black to distract from the fact that he was a young white kid playing the blues … Continue reading
The Androgynous Mindset
Business Week (somewhat) recently explored the slump in the male economy. From last November through this April, American women gained nearly 300,000 jobs while American men lost nearly 700,000. Why? … Continue reading
Nike Just Does It (again)
Nike’s new Tiger ad is heavy. If you haven’t seen it, enjoy. The remarkable thing about this commercial is its relevance: On Father’s Day and US Open Sunday, the late … Continue reading
Recovering From The Worst Campaign Ever
Steelback 2004-2007 Occasionally I’m completely baffled by a brand’s marketing strategy. One such example was Tiverton, Ontario’s Steelback Beer. Born in only 2004, Steelback exemplified how not to launch a … Continue reading
HER NATURE HIS NURTURE 