HER NATURE HIS NURTURE

a his & hers weblog of worlds apart

Category Archives: His Nurture Posts

The Onion’s 13 best ever marketing & advertising headlines

If there’s anyone who takes headlines as seriously as advertisers do, it’s The Onion. An episode of This American Life a few years back offers a fantastic glimpse behind the … Continue reading

March 6, 2014 · Leave a comment

“We’re not the consumer…”

Working in marketing, this caveat is commonly overheard in boardrooms and research facilities. It’s typically attached to a personal critique about a new offering – an easy way to make … Continue reading

February 13, 2014 · Leave a comment

Twitter/ long on live

There’s a massive sell-off happening following Twitter’s quarterly results announcement yesterday. In my view, this is just another example of the market’s short-sightedness. With the coming Winter Olympics and more … Continue reading

February 6, 2014 · Leave a comment

The Brand Innovation 2×2

Here’s a quick 2 by 2 I built to help kick off client engagements and hyper-simplify our philosophy on brand work. If you’re a brand owner today it’s a good … Continue reading

July 23, 2013 · Leave a comment

Think Outside The Pyramid

A Brand Rant  Enough love. Enough living. Enough life. Enough fulfillment. Enough potential. Yes, people will tell you they like these things. They do like these things. Who doesn’t? The … Continue reading

April 24, 2013 · 1 Comment

De-Fictionalizing The Future of Brands

Imaginary Made Real Rob Walker, the author and former NYT Magazine “Consumed” columnist, is one of my favorite brand thinkers. In my opinion, his various works have pushed public discourse … Continue reading

February 13, 2013 · Leave a comment

Quick Hits & Half Thoughts

I’ve been a deadbeat dad to this blog lately. So rather than hold off any longer with intentions for the perfect comeback post, I figured I would share some of … Continue reading

October 23, 2012 · Leave a comment

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