Author Archives: sean hazell
Ikea Is Like Birth
Ikea is an anomaly in the world of branding. It’s a cult brand that millions of people love. Yet, a core element of the brand experience — assembling their products … Continue reading
Gladwell: underdogs are overrated
Why cheering for the underdog is inhumane. I was catching up on some podcasts recently and really enjoyed this little quip from RadioLab’s episode on Games in which Malcolm Gladwell pops in … Continue reading
Unlikely Friends
Over the past few months a couple of themes have continually infiltrated my brain. For the time being I’ve tagged these kindred territories UNLIKELY FRIENDS and LATERAL EMPOWERMENT. I plan … Continue reading
The Belief Gap
Product Vs. Proposition “The better the singer’s voice is, the harder it is to believe what they’re saying.” – David Byrne Advertisers have historically been tasked to give our clients … Continue reading
I Am Your Enemy
A Tween’s Take, circa 1993 A look through some old boxes from Allie’s childhood turned up this sheet of gold. We’ve deduced that it was penned in or around 1992-93 … Continue reading
We Still Care
The Pressures and Anxiety of Digital Neglect So we haven’t posted here for a while. Sorry. Between the upcoming HNHN wedding and the new job on my front, it’s been … Continue reading
