Learning by doing.

The Culture is the Brand

Herb Kelleher (quoted above) is co-founder of SouthWest Airlines. Here are a couple more of his thoughts:

“A company is stronger if it is bound by love rather than by fear.”

“If the employees come first, then they’re happy, … A motivated employee treats the customer well. The customer is happy so they keep coming back, which pleases the shareholders. It’s not one of the enduring Green mysteries of all time, it is just the way it works.”